Roi

Roi

Phillips ROI Methodology

Evaluation, Roi, Measurement

The Phillips ROI Methodology is a training evaluation framework that extends the Kirkpatrick Model with two additional levels: program inputs and a financial return on investment calculation.

Why it matters#

The Kirkpatrick Model stops at business results. The Phillips methodology goes one step further — it converts those results into a financial figure and compares it to the cost of the program. This makes the value of training legible in the language that sponsors and executives use to make decisions.

Training Evaluation

Evaluation, Measurement, Roi

Training evaluation is the process of collecting and analysing evidence to determine whether a training program achieved its goals and what impact it had on the business.

Why it matters#

A short post-course survey is not evaluation. Real evaluation asks whether learners improved, whether they changed their behaviour on the job, and whether the business results the training was meant to drive actually moved. Without that evidence, you cannot defend the program, improve it, or secure future funding. Evaluation is also how you build credibility as a designer — it shows that you care whether training works, not just whether it was delivered.